Hey ladies,
Haven't you felt ever that you are being labeled by others? You get these labels from your own home, parents, children, friends and relatives. 'You are pretty' or 'you are great and sometimes 'you are a super girl etc. etc. Those labels do boost up your confidence at times but on the deeper side have a negative effect on your lives. Speak up, raise your voice and ask- I'm pretty AND....?
Modern day girls (with reference to the Indian society) are more into western wear- jeans, skirts, shorts etc. The society tends to label such girls in terms of their attire. But what does not hit their mind is that these girls can flaunt the ethnic outfits as beautifully as ever as and when the need arises. They tend to blend in perfectly with the kind of atmosphere.
This was just one of the thousands and thousands of examples!
Gillette has firmly taken up the challenge of standing up against stereotyping, given it a feminist flavor 'the "Use Your And” campaign to inspire women and girls to stand-up against one-dimensional labels.
Modern day girls (with reference to the Indian society) are more into western wear- jeans, skirts, shorts etc. The society tends to label such girls in terms of their attire. But what does not hit their mind is that these girls can flaunt the ethnic outfits as beautifully as ever as and when the need arises. They tend to blend in perfectly with the kind of atmosphere.
This was just one of the thousands and thousands of examples!
Gillette has firmly taken up the challenge of standing up against stereotyping, given it a feminist flavor 'the "Use Your And” campaign to inspire women and girls to stand-up against one-dimensional labels.
The video talks about the same where real women share their thoughts about it. If you have not seen that you should see it here. Link is below:
