Emma Watson- the new face of Lancome

Sweet, innocent and beautiful Emma Watson has been always one of my favorite actress. When she was a child star, her innocence and great skill of acting attracted me and when she has grown up in a charming lady, I still love her. The innocence of her face is still the same as it was 6-7 years ago. Her simplicity is much more effective than glamor of many actresses. Now her innocence has attracted the beauty brand Lancôme. I’m very happy that she has been announced as the new face of Lancôme. Following the choices of more matures spokes models such as Julia Roberts, opting for Watson to represent its products could hint at brand’s repositioning towards a younger audience. She previously starred in fashion ads for Burberry and has worked together with eco- friendly brand People Tree, has tried to distance herself from her role Hermione Granger in Harry Potter by getting a new pixie haircut.