HUMAN FUNDAMENTALISM
An explosion of your alter ego, Human Fundamentalism is about becoming who
you are and not what society tells you to be. Beauty isn’t about conformity but the
fundamental human desire to express your inner beauty on the outside.
rise above mainstream limitations and join our world where individuality is received
with celebration not derision: break the mould to show strength not instability.
embracing our glorious imperfections and showing the world we’re not ordinary but
extraordinary is what Illamasqua stands for.
We’re beyond conformity, celebrating instead freedom of expression. We’re beyond
hiding who we really are. We are not a religion, but the singular opposite.
We are Illamasqua.
“Human Fundamentalism is the unique spirit and fundamental human drive for individuality. It’s a belief, a
movement and an emotion. A connection with the spirit of the age and its global motifs. You are your own human
hybrid, a unique nomad of street cultures and global trends.”
Alex Box, Illamasqua Creative Director.
Human Fundamentalism is a celebration of humanity’s connection with colour, where blinding flashes of kaleidoscopic
pigment provides a sharp contrast to warmer tones, resulting in a saturated palette that catapults your alter ego to
the next level of self-expression. Mix contrasting textures – including a myriad of matts, glorious creams and rich
metallics… to express your true self. This is nonconformity at its most fundamental and at its unpredictable best.
''Human Fundamentalism to me is physical expression of your self-belief, sharing your opinions with colour that shape
the narrative of your thoughts and inner self. It is a statement of conviction and colour confidence, it states, this is me
and now see what I see, be tinted by how I express colour and behold an oblivion to social convention and constraints.''
David Horne, Illamasqua Director of New Product Development
Products
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Powder Eye Shadow (£15.00)
An explosion of highly pigmented Powder Eye Shadows in six bold shades: Burst (Blue Green), Cancan (Lilac Purple),
Pivot (Yellow Green), Vernau (Yellow Ochre) Obsidian (Rich Black), and Sex (Pure White). Intense and long-lasting
the easily blendable shades express every aspect of your humanity.
Sealing Gel (£10.50)
A single drop of Sealing Gel turns any powder product into a water-resistant, colour-intense paste, perfect for adorning
your face and body with bold tribal stripes, intricate gentle lines or bold geometric patterns of pigment. Use with
Human Fundamentalism Powder Eye Shadows to unleash your artistic potential.
Palettes (£30.00)
Fundamental Palette – The Fundamental Palette is a playground for self-expression, created to allow you to
experiment with contrasting textures, from glistening Liquid Metal in molten pewter to matt Cream Pigment in mint
green. Coupled with two vibrant Powder Eye Shadows in Inception (Rich Violet) and Hype (Bold Yellow) this palette
demands nonconformity.
Neutral Palette – Create sculpted highlights and stark contours anywhere on your face and body with these four
fundamental Powder Eye Shadows. From new matt shades in Stealth (Creamy Buttermilk), Wolf (Chocolate Brown)
and Vintage (Antiqued Gold) – a shade exclusive to this palette - to the accents of Obsidian (Rich Black), express your
inner light and darkness in a rich riotous glamour.
Precision Ink (£17.00)
In pure white, our Precision Ink in Scribe is the ultimate anti-liner - subvert expectations and highlight the
unconventional, creating white-lined eyes and white-out brows with Precision Ink’s super-fine tip. Waterproof and
extremely long-lasting, Precision Ink also makes the perfect nail art pen! Just apply on top of any shade of Nail Varnish
then seal with Illamasqua Top Coat.
Nail Varnish (£13.50)
New Nail Varnishes in Nomad (Bright Jade) and Stance (Bright Mauve) are fearlessly fresh and vibrant. High-gloss and
packed with pigment, they are the most stunning shades of idiosyncrasy.
Lipstick (£15.50)
Dare to be you by choosing our vibrant new Lipstick shade, Apocalips (Bright Teal). This stunning turquoise blue
shade speaks of uncompromising self-expression, the fundamental desire to stand out and a deep connection with the
power of pure colour. However, if your alter ego manifests itself in the richest of reds, our deep scarlet Lipstick in Box
[named after our Creative Director Alex Box, who designed it!] takes you way beyond conformity.
Skin Base Foundation Shade Au (£25) Limited Edition
When the world says blend in, we say stand out - Skin Base Foundation in Au [the chemical symbol for gold]
contains micro flecks of subtle metallic shimmer combined with our cult BB cream-inspired foundation that smoothes,
softens and conditions your skin. Mix with foundation for a subtle glow, underneath for a luminous glow, or go all out
and transform yourself in to a gilded god or goddess.
